Permanent designers

Room04 - Charmina

As a mother-daughter duo and the creators of the CHARMINA mentorship program, we represent different female generations working together to initiate positive changes in your life.

We help you discover your authentic, confident, and stylish self in an effective and enjoyable way.

We work from the outside in, focusing on appearance, to help you create an impeccable exterior that showcases who you are. Simultaneously, we work from the inside out through self-awareness development to strengthen your confidence and self-esteem. You gain confidence, sophistication, balance, and a positive shift in your outlook on life.

We see clothing not only as an artistic form and a powerful means of expression but also as an innovative therapy that we will explore together with you. We believe that by changing your appearance, you can transform your feelings about yourself, which in turn affects your connections with the outside world.